Communication strategy
Develop a communication strategy to plan on what and how you will communicate to the different stakeholders.
It is important to be able to communicate to different stakeholders all information on the CWR populations conserved in the genetic reserve .
Because stakeholder's interests differ in specific aspects, communication materials should be geared towards them in different ways. Each stakeholder will require different types and different media.
Science and plant breeding are by far the most important users of CWR, and should be especially taken into account in your communication strategy.
Key steps for preparing your communication strategy
